BSM Needs Driving Instructors

Having qualified as a driving instructor you will either work independently, or take out a franchise with a driving school.

Today I got a letter from the British School of Motoring (BSM) advising me that they had a queue of learner drivers waiting to take lessons with them, and that they would introduce these pupils to me if I joined them as a driving instructor. They were even kind enough to tell me that they would give me a 25% discount on their driving school franchise fees for the first 8 weeks after I've signed up with them.



Well British School of motoring, thanks, but no thanks, I would rather be an independent instructor, and not have to be stressed at finding enough pupils to pay a high weekly franchise fee which could be high with BSM if the tend continues with them as when I first enquired about joining them.

The reason I got the sales letter from BSM is because they can buy ADI details from the Driving Standards Agency (DSA). Maybe the next letter I will get will be from their closest rivals asking me if I would like to offer AA Driving Lessons to the many customers they also have!

Just in case you are wondering if there are not enough driving instructors already working for BSM, there are, but the more they get, the more money they can make from them, and the stronger the brand gets. They make more money from instructors, than they do with learner drivers, hence the marketing drive to recruit more ADIs or train new PDIs.